Creativity

Go on, have a cheeky play, we dare you...

Research in neuroscience, psychology and design has shown that playfully doodling can help people stay focused, grasp new concepts and retain information and improve creativity (University of British Columbia, 2012).

The Zensory’s vision is to help you engage and reconnect with the very senses you were born with, so you can tap into your desired mood states. The best creative ideas are often spawned from brainstorming and bouncing ideas off other bright minds. For many of us we need to be creative as part of our job. But with people scattered everywhere and no-longer in one place because of Covid we’re all having to find alternative ways to be creative and think out of the box.

How ?

The Zensory has jumped to the rescue with a combination of sensory stimuli and prompts to help you feel more creative and get you into the mood. By trying a few different senses you’ll be able to find the one that works for you. Be sure to try these sensory prompts at different times of the day as you may work better in the morning or the evening.

Sounds for Creativity

Our most engaging stimulus for getting people into the moment has proven to be the soundscapes – where you have the choice to choose where you wish to be whether it’s on a tropical island, a rainforest, by a fireplace or a meadow listening to the tweeting of local birds.  We’ve mixed these nature soundscapes with binaural beats which are scientifically proven to get people into their desired mood state with brain entrainment, through frequent training and stimulating a natural neurological response called “Frequency Following Response.” In simple language, creating brain waves that help you focus, be more calm, creative and even feel more upbeat and positive.

Creative brainwaves use more theta binaural sound waves, enabling your brain to meander and play – all fantastic for getting into free flow – especially useful to know now that we’re having to spend more time on our own and left to our devices to be more resourceful and imaginative with coming up with ideas.

Touch for Creativity

As we’re big doodlers ourselves here at The Zensory we knew from personal experience that doodling helps to centre us whilst brainstorming and thinking.  It’s not only fun and relaxing but helps you think while being creative.  So we’ve added inspiring and mesmerizing doodle pads that are designed to bring out the inner child in you, where you can use the touchpads to become totally absorbed in the moment – enabling your mind to meander and just think out of the box!

The sense of touch is a wonderful way to invigorate your mind. Rubbing your fingers on different textures that you wouldn’t normally feel can be exciting and get your mind thinking. Try rubbing worry stones, feel the smoothness of crystals, popping bubble wrap, stroking a piece of velvet or silk – even stroking a pet can be cathartic and thought-provoking. It’s the art of doing, touching and feeling that can ignite that creative spark you need to come up with the idea you’ve been searching for.

Other ideas to get you creative:

Exercise is a must! I’m sure you’ve seen many people pacing up and down, looking into space deep in concentration – we often do it without thinking, but it’s how people find their mojo – that lightbulb moment so go for a walk, run or swim – take the time to move the oxygen around your body to energise your brain.

Never forget to bounce ideas off others, which can be done over the phone, video call or in person.  Write them down, keep a pen by your bed at night in case you get inspired while you’re asleep.

Scents for that eureka moment!

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Eucalyptus

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Imagine walking through the forest in the mountains. You brush past a Eucalyptus tree that exudes that fresh minty camphorous scent that when inhaled is known medically to open your sinuses and clear your head – this smell is an aid to boosting creativity, understanding, mental clarity and even enthusiasm.

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Lemon

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Lemon and other citrus smells such as grapefruit are always handy to have on hand to give you that zest and energy to boost your mind and think out of the box. A great aid for many writers, designers and coders it can certainly help with concentration, creativity, and even helps create joy and playfulness.

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Bergamot

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Bergamot is a smell that is a mix of citrus with a hint of spice known to inspire and uplift people – it’s often used in Chinese medicine to treat all sorts of ailments. It has shown to alter people’s moods by reducing cortisol levels (our stress hormone). A reminder of sunshine and being outdoors, it's no wonder Bergamot is associated with feeling refreshed, energised and open to new ideas.

Colour for Creative moments

Colour can majorly affect how you feel. It goes without saying that when you see someone wearing bright clothes or you walk into a colourful room filled with lots of colour you instinctively feel they’re creative. Colour plays a huge part in making you feel upbeat, tired, miserable or energised.

The Zensory uses colour to get your brain into the right mindset. You can do this at your desk too with mood lights, clever bulbs, or screensavers. if you want to feel uber creative, here are a few colours to surround yourself by:

Purple & Blues

Purple: Purple fosters creativity by awakening our senses while promoting the quiet necessary to make intuitive, insightful observations.
Blue: Once again, due to its calming effects, blue is ideal for letting relaxation and creativity flow.

Greens

Green boosts creativity, and is often ideal for innovation spaces. Green is proven to enhance creative performance. Green reduces anxiety, making the creative flow more natural. The connotations of green and nature are perfect for creativity as nature has proven to be the most effective creative inspiration for the brain.

Reds

Red is proven to boost heart rate, having red in view gives a burst of strength, Good for promoting physical activity so often used in gyms.Red is proven to boost heart rate, having red in view gives a burst of strength, Good for promoting physical activity so often used in gyms.

Whites

White and open spaces have also been proven to promote creativity as they allow space for the brain to fill the gaps.

Book Recommendations for Creativity