“Whilst listening to The Zensory binaural beats, I got more work done in two hours than I had got done in the past three weeks”.
Ben Smith, Founder of Xcellerate.
Why is focus important?
In today’s world, focus and clarity are one of the most important things that we need to possess and yet one of the hardest.
We are inundated with distractions from our emails, phones, colleagues, family and friends - the list is never ending!
These days, focus is everything. We have shifted away from using our bodies for manual labour and now many of us use our minds as our main powerstation.
If we can focus and focus well, we are able to tap into all of the benefits brought from career success, increased time for friends and family and an optimal work/life balance.
How? Good news!
We’ve spent the past year speaking to leading neuroscientists, composers and technologists to see how we can really be using our senses to get into ideal flow states.
Below you can find just a few bitesize activities that will help to give you an insight into how you can use the most powerful tools that you possess, your senses, your body and your mind.
How does sound affect your mood?
As we enter different mood states, such as concentration, daydreaming and relaxation, our brains shift into different frequencies. Some of these can be beta, gamma, delta, and alpha and science has started to demonstrate that if we play these frequencies to people through headphones, we can bring the mind into states of increased focus, relaxation and flow – cool huh!?
Brain flow music
At The Zensory we have created our own brain flow music to help you shift into your ideal mood state. Our curated binaural beats and soundscapes shift your brain into your high focus ‘beta’ brainwave and we’ve made this even more effective through a combination with calming classical synths and nature sounds from around the world. We recommend listening to this while working or when you’re wanting to get into deep flow.
Check out our beta app to try them for yourself.
3 Scents for Focus
Our sense of smell is one of the most powerful senses, as it can be nostalgic, invigorating, or relaxing. This is not surprising: it is the most direct link to the memory center (hippocampus) within our brains (Harvard 2020). We have selected three smells that can impact deep focus. These are some of our favorites, but of course they are only a tiny snapshot of the endless possibilities that can be made...
Pressure Points for Focus
An incredibly powerful way to use touch in your everyday life is through pressure points. Pressure points are specific areas of the body that run along meridians or channels through which the energy in our body flows. Endless research has shown how pressure points on certain parts of your body can promote increased energy, relaxation, focus and general wellbeing.
This pressure point below can be powerful for restoring focus, calming your mind, increasing physical energy and mental alertness. Pressure can be applied with the tips of a finger, or for increased effectiveness, with the tips of a fingernail. Apply pressure for one minute at a time.
Lip Pressure Point
Apply pressure to the top of your lip in the dent between your nose and mouth. Pressure can be applied with the tip of a finger, or for increased effectiveness, with the tip of a fingernail. Apply pressure for one minute at a time.
Colour hacks for Focus
Raise Activity and Productivity Levels. Some research suggests orange may be the best color to use around the office to boost productivity. It’s like mixing the best of red and yellow together. Orange imparts the idea of activity, enthusiasm and endurance – three things that definitely improve productivity.
The latest findings tip the balance toward the red-as-brain-booster results and fits with work that showed a link between the color and arousal of neurobiological awareness and vigilance. Studies have linked red to improvements on low-demand tasks and clerical work. In a study of athletes, it was found those wearing red uniforms had a higher success rate in their goal ratios. Be aware that red is good in short bursts for energy but after a while it can create stress so you can balance it out with greens and blues below.
Other focus boosting colours...
Blue is perfect for brainstorming due to the calming effects it has on the mind. High saturation colours are more stimulating than low saturation.
Other focus boosting colours...
Green is the most balanced of colours, promoting wellbeing and nature, creating a sense of stability.